Consultation

It is usually more effective for me to get a real sense of who you are and how you  see your business. I usually need between 45 minutes and
1 ½ hours for this. Before the interview, I also look over any materials you are currently using. This way we can come up with ideas that might not have occurred to you.

For startups, I specialize in coming up with a name and tagline for your business.

Editing

You might have the perfect marketing strategy but dull, jargon-filled materials.  Or maybe you just need a different eye to review what you already have. With 13 years of editing experience at one of the country’s top newspapers, I can probably find a way to say it more clearly, concisely and colorfully. 

Writing for Print

This includes brochures, newsletters, targeted mailings. In many cases, these are designed not to sell your product but to start the process of selling you – telling your target audience enough to want to know more.

They help to intrigue your audience enough to want to know more or to talk to you.

I can help you get results at reasonable cost by choosing what to include and what to leave out. And – in the case of a brochure - choosing what should go on the cover so it gets picked off the rack and stays out of the wastebasket.

Web Sites

Even if the general principles are the same, there are significant differences between writing for print and writing for the Web. As a writer/consultant for the Web site of The Robert Wood Johnson Foundation, the largest health and health care foundation in the country, I have extensive experience in this area.

I can also work with a designer of your choosing or mine to coordinate the words, images, look and feel of your site.

Press Releases, Speeches, Ghost Writing

If you have regular dealings with the media, you will probably want a separate consulting contract. But if you need an occasional press release or speech written, I’ve been on the receiving end of enough of these to know what works and what doesn’t. And it’s much easier and more economical to work with me rather than bring in someone else.

I am also available to write or edit book proposals – either commercial or self-published – as well as corporate histories and annual reports.

Newspaper and Magazine Journalism

This is a part of my earlier professional life that I like to return to from time to time!